Cookie Policy

1. Introduction

This Cookie Policy explains how Frosty Valuation ("we", "our", or "us") uses cookies and similar tracking technologies on our website frosty-valuation.com (the "Website").

By continuing to browse our Website, you consent to our use of cookies in accordance with this policy. You can manage your cookie preferences using our cookie management tools.

2. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or mobile) when you visit a website. They help websites remember information about your visit, such as your preferred language and other settings, which can make your next visit easier and the site more useful to you.

3. Types of Cookies We Use

3.1 Necessary Cookies

These cookies are essential for the Website to function properly and cannot be disabled. They include:

• Session cookies: Remember your actions during a browsing session
• Authentication cookies: Identify you when you log into secure areas
• Security cookies: Help detect malicious activity and protect user data
• Cookie consent cookies: Remember your cookie preferences

3.2 Analytics Cookies

These cookies help us understand how visitors interact with our Website by collecting information anonymously:

• Google Analytics: Tracks website usage, page views, and user behavior
• Performance monitoring: Measures website loading times and errors
• User journey tracking: Understands how users navigate our site

3.3 Functional Cookies

These cookies enhance your experience by remembering your preferences:

• Language preferences: Remember your chosen language
• Form data: Remember information you've entered in forms
• Display preferences: Remember layout and design choices

3.4 Marketing Cookies

These cookies are used to deliver relevant advertisements and track campaign effectiveness:

• Advertising cookies: Show relevant ads based on your interests
• Social media cookies: Enable social media sharing and tracking
• Conversion tracking: Measure the effectiveness of marketing campaigns

4. Specific Cookies Used

4.1 First-Party Cookies

Cookie Name	Purpose	Duration	Type
cookie_consent	Stores your cookie consent preferences	1 year	Necessary
session_id	Maintains your session during browsing	Session	Necessary
form_data	Remembers form information	7 days	Functional

4.2 Third-Party Cookies

Provider	Cookie Name	Purpose	Duration	Type
Google Analytics	_ga, _ga_*	Website analytics and user behavior tracking	2 years	Analytics
Google Analytics	_gid	Distinguishes users for analytics	24 hours	Analytics
Facebook	_fbp	Tracks visits for advertising purposes	3 months	Marketing

5. Legal Basis for Using Cookies

We use cookies based on the following legal grounds:

• Necessary cookies: Legitimate interest in providing website functionality
• Analytics cookies: Your consent (can be withdrawn at any time)
• Functional cookies: Your consent or legitimate interest in improving user experience
• Marketing cookies: Your explicit consent

6. Managing Your Cookie Preferences

6.1 Cookie Settings

You can manage your cookie preferences through:

• Our cookie banner: Choose to accept all, necessary only, or customise settings
• Cookie preference center: Access detailed settings for each cookie category
• Browser settings: Configure cookies directly in your browser

6.2 Browser Settings

You can also control cookies through your browser settings:

• Chrome: Settings > Privacy and security > Cookies and other site data
• Firefox: Options > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Cookies and website data
• Edge: Settings > Site permissions > Cookies and site data

7. Third-Party Cookie Policies

Some cookies on our Website are set by third-party services. Please refer to their cookie policies:

• Google Analytics: Google Cookie Policy
• Facebook: Facebook Cookie Policy
• LinkedIn: LinkedIn Cookie Policy

8. Impact of Disabling Cookies

8.1 Necessary Cookies

Disabling necessary cookies may result in:

• Website functionality issues
• Inability to submit forms
• Security vulnerabilities
• Loss of session data

8.2 Optional Cookies

Disabling optional cookies may result in:

• Less personalized experience
• Less relevant advertising
• Repeated requests for preferences
• Limited analytics insights

9. Data Retention

Cookie data is retained for different periods depending on the type:

• Session cookies: Deleted when you close your browser
• Persistent cookies: Remain until they expire or you delete them
• Analytics data: Typically retained for 26 months
• Marketing data: Varies by provider (usually 30-90 days)

10. Children's Privacy

Our Website is not intended for children under 16. We do not knowingly collect data from children through cookies. If you believe a child has provided cookie data, please contact us immediately.

11. Updates to Cookie Technology

We may implement new cookie technologies to improve our services. These may include:

• Local storage and session storage
• Web beacons and pixel tags
• Server logs and analytics tools
• Mobile app tracking technologies

12. International Data Transfers

Some cookies may transfer data internationally, particularly third-party analytics and marketing cookies. We ensure appropriate safeguards are in place for such transfers.

13. Your Rights

Regarding cookie data, you have the right to:

• Consent: Give or withdraw consent for non-essential cookies
• Access: Request information about cookies used
• Deletion: Request deletion of cookie data
• Portability: Receive cookie data in a portable format
• Object: Object to cookie processing

14. Changes to This Policy

We may update this Cookie Policy to reflect:

• Changes in cookie technology
• New legal requirements
• Updates to our services
• Changes in third-party cookies

Material changes will be notified through our Website or by email where appropriate.

15. Contact Information

For questions about our cookie practices or to exercise your rights, contact us:

16. Regulatory Information

This Cookie Policy complies with:

• UK General Data Protection Regulation (UK GDPR)
• Privacy and Electronic Communications Regulations (PECR)
• Data Protection Act 2018
• ICO guidance on cookies and similar technologies

For complaints about our cookie practices, you can contact the Information Commissioner's Office (ICO) at ico.org.uk.